Thus, when water is in short supply, the government needs to persuade various water consumers to reduce water usage so that enough water will be available for essential uses. Kotler and Sidney Levy developed the idea of demarketing, which organizations must employ to reduce overall or selective demand when demand is too high. And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. Kotler and Gerald Zaltman created the field of social marketing, which applies marketing theory to influence behavior change that would benefit consumers, their peers, and society as a whole. Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy. Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the 4P's) if it is to be successful in attracting visitors, donors, staff members, and public support. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places.
Kotler argued for broadening the field of marketing to cover not only commercial operations but also the operations of non-profit organizations and government agencies.
